Cut wasted ad spend by 40% with attribution
GrowthLab was flying blind on which channels drove revenue. OmniMark's multi-touch attribution exposed the waste and let them reallocate budget to what actually converts.
40%
less wasted spend
6 models
attribution
3.2x
ROAS lift
The challenge
Last-click reporting overcredited bottom-funnel channels, so GrowthLab kept pouring budget into campaigns that looked good but didn't grow revenue. Spend climbed while ROAS stalled.
“The attribution engine finally showed us which campaigns actually drive revenue. We cut wasted spend by 40%.”
The solution
With OmniMark's six attribution models and unified ad + revenue data, GrowthLab saw the real contribution of each touchpoint and shifted budget toward the channels driving incremental sales.
The results
- 40% reduction in wasted ad spend
- 3.2x lift in blended ROAS
- 6 attribution models compared side-by-side
- Budget reallocated to incremental channels in week 1
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