Attribution Engine
Multi-touch attribution across every channel — 6 models, server-side calculation, and revenue waterfall visualisation. Bizible-grade insight without the enterprise attribution bill.
Why teams choose us
Replace 3-5 standalone tools with one cohesive workflow.
Inside the platform
See Attribution Engine in action.
Real interface. Real data shapes. Click the controls below to explore neighbouring views.
Revenue performance
Last quarter · all channels
Revenue trend
↑ 34.1%Funnel
Segments
Impact
Attribution Engine by the numbers
Real customer data from teams running Attribution Engine in production.
6
Models
7
Channels
18%
Avg ROAS uplift
6
Models compared
15min
Setup time
Everything you need
Built for teams that ship.
Every workflow you actually use, integrated into one platform.
6 attribution models
First, last, linear, time-decay, position-based, and custom — switch models in one click to compare.
Revenue waterfall
See exactly how each channel contributed to a closed deal. Drill down to specific touches.
View-through tracking
Impression-level attribution for display ads. Honor configurable look-back windows per channel.
Server-side calc
Attribution runs as a Celery task — survives cookie clears, browser AdBlockers, and platform deprecations.
Channel comparison
Same data, 6 models side-by-side. See which channels are over- or under-credited by your current model.
Segment by deal type
Attribution varies by deal size, source, industry. Filter and compare segments independently.
How it works
From idea to live in 4 steps.
Tag touches
UTM, pixel, and CRM-source captures happen automatically.
Pick a model
Start with linear or time-decay; experiment with others.
Attribute revenue
Server-side calc joins closed deals to their touch path.
Compare + decide
Switch models to see which channels are real drivers.
How we compare
One platform vs. 3 separate tools.
Side-by-side feature parity check.
| Capability | Attribution Engine | Bizible | HubSpot Attribution | Dreamdata |
|---|---|---|---|---|
| 6 attribution models | 5 | |||
| Server-side calc | ||||
| Revenue waterfall | ||||
| View-through ads | ||||
| Setup time | 15 min | Weeks | Days | Days |
“We discovered our "best channel" (paid search) was actually third by linear attribution. Reallocated 20% of spend and lifted blended ROAS 28%.”
Hannah Steel
CMO · Brightline Tech
+28%
Blended ROAS
Plays nicely with
8+ integrations out of the box.
Consolidate your stack
Cancel these subscriptions. We do it better, together.
FAQ
Common questions.
Start with linear (every touch gets equal credit) for 30 days, then compare to time-decay and position-based. The right model depends on your sales cycle length.
Keep exploring
Other modules in the platform.
Get Attribution Engine working for your team.
14-day free trial. No credit card. Cancel any time.