Set up multi-touch attribution in 30 minutes (no Bizible required)
Configure 6 attribution models, define your channels, and ship a revenue waterfall report to your CEO this week.
Attribution is 'which campaigns drove revenue.' Most teams skip it because the tools cost $36k/yr. OmniMark includes 6 models out of the box.
1. Define your channels
Attribution → Settings → Channels. Defaults are Email, Social, Ads, Organic, Direct, Referral. Add custom channels as needed.
2. Tag every campaign
OmniMark auto-tags links sent through the platform; for external campaigns use the Tag generator to build UTM presets.
3. Pick a model + connect revenue
Linear is the safe default; time-decay for short B2C funnels; data-driven (Markov) for high-volume B2B. Link CRM deals (B2B) or a Shopify webhook (DTC).
4. Build the waterfall
Attribution → Reports → Revenue waterfall → choose date range + channel breakdown → export to PDF for your CEO's Monday review.