Brand Voice Profile: org-wide AI fingerprint trained on existing content. Every AI generation (Email AI Draft, subject optimizer, social composer, sequence builder) reads the profile and writes in the org's voice.
Per-contact send-time optimization: each contact gets a learned optimal send hour based on historical engagement. RL-driven, updated nightly.
6-model Attribution Engine: first/last/linear/time-decay/data-driven + custom-weighted, with revenue waterfall + 7-channel classification.